Comments on: New terms or new trends? http://www.alevin.com/?p=1758 Adina Levin's weblog. For conversation about books I've been reading, social software, and other stuff too. Tue, 07 Sep 2010 06:51:05 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Susan Scrupski http://www.alevin.com/?p=1758&cpage=1#comment-1383 Susan Scrupski Tue, 22 Sep 2009 15:23:06 +0000 http://www.alevin.com/?p=1758#comment-1383 I’d like to insert a word in your last sentence (if I may be so bold!)… “A good thing to talk about and HARD to do.” As we’re pulling together some research survey questions on the state of early adoption, I commented this morning to my colleague that Enterprise 2.0 is not an event, it’s a process, and it’s never “over.” I think most of us who’ve been comfortable with the e20 meme have always seen it as a journey– where a vanishing point in the distance points to a desired state of being for the enterprise. How far away that is and long it will take to get there for each company is unique. I can safely say among the companies I know who are engaged in that pursuit today– not one acknowledges they’re there yet. So, to introduce a wholesale repackaging/repositioning of the term is counter-productive today. We’ve always talked about a radical change in the organization that impacts all operational and cultural facets of a business or organization when we talk about e20 transformation. Unless something radically new is being introduced into the equation, I’m not convinced it’s time to shift gears and confuse or complicate a market that is experiencing early successes. I’d like to insert a word in your last sentence (if I may be so bold!)… “A good thing to talk about and HARD to do.” As we’re pulling together some research survey questions on the state of early adoption, I commented this morning to my colleague that Enterprise 2.0 is not an event, it’s a process, and it’s never “over.”

I think most of us who’ve been comfortable with the e20 meme have always seen it as a journey– where a vanishing point in the distance points to a desired state of being for the enterprise. How far away that is and long it will take to get there for each company is unique. I can safely say among the companies I know who are engaged in that pursuit today– not one acknowledges they’re there yet.

So, to introduce a wholesale repackaging/repositioning of the term is counter-productive today. We’ve always talked about a radical change in the organization that impacts all operational and cultural facets of a business or organization when we talk about e20 transformation. Unless something radically new is being introduced into the equation, I’m not convinced it’s time to shift gears and confuse or complicate a market that is experiencing early successes.

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