Weblogs for Business Marketing

In Crain’s B2B Marketing Magazine, Rich Karpinski writes about the use of weblogs in business marketing.
The article cites Macromedia, iView Multimedia, Cape Clear Software, and Collaxa as companies using blogs to communicate with customers.
The article talks about the challenge of using a personal medium in a way that keeps the company’s marketing message, and the value of using blogs to communicate with a human voice.
via Doc Searls.

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