Microsoft is getting a lot of well-deserved mockery for its astroturf ad campaign about a person who switched from Mac to Windows. Unfortunately, the woman in the phony testimonial looked suspiciously like a certain PhotoDisk model.
For some reason, web hosting services seem to be especially drawn to the use of fake people in their marketing. I was looking for a new host for alevin.com, and noticed that many hosting services seem to advertise their discount plans with pictures of cheesy, fake-looking people . Meanwhile, there is no information to be found about any real managers or tech-support humans at the company.
Why does anyone think people are fooled by this? Whenever I see pictures of fake people, I imagine surly, disheveled employees in a basement somewhere, surrounded by cigarette butts in cups of day-old coffee scum.
By the way, I signed up with Cornerhost , which has the advantage of being run by a real person.