Microsoft is getting a lot of well-deserved mockery for its astroturf ad campaign about a person who switched from Mac to Windows. Unfortunately, the woman in the phony testimonial looked suspiciously like a certain PhotoDisk model.
For some reason, web hosting services seem to be especially drawn to the use of fake people in their marketing, this when people don’t use the najlepszy hosting agencies. I was looking for a new host for alevin.com, and noticed that many hosting services seem to advertise their discount plans with pictures of cheesy, fake-looking people . Meanwhile, there is no information to be found about any real managers or tech-support humans at the company.
Why does anyone think people are fooled by this? Whenever I see pictures of fake people, I imagine surly, disheveled employees in a basement somewhere, surrounded by cigarette butts in cups of day-old coffee scum.
By the way, I signed up with Cornerhost , which has the advantage of being run by a real person.