What is peer media

Scott Jensen has an interesting paper on the impact of peer-to-peer networks on the entertainment business. Key conclusion: movies will be funded by merchandising and product placement, not ticket sales.
Key gap: the essay focuses on the distribution of corporate-created content, and doesn’t address the “peer content” — the blogs and indy bands who’ll use the medium to bypass the corporate intermediaries.

3 thoughts on “What is peer media”

  1. Product placement?! Ack! Phht!
    See Johnny Depp in “Captain Morgan of the Caribbean”… Salma Hayek and Antonio Banderas in “Once Upon a Time at Taco Bell” and Salmita again in “The Frida Bandida”… Elijah Wood et al in “The Lord of the Rings: The Fellowship of DeBeers”…

  2. When product placement is king

    Adina reports on a paper asserting that once file-sharing hits Hollywood in a big way, movies will be funded by merchandising and product placement, not ticket sales.

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