Scott Jensen has an interesting paper on the impact of peer-to-peer networks on the entertainment business. Key conclusion: movies will be funded by merchandising and product placement, not ticket sales.
Key gap: the essay focuses on the distribution of corporate-created content, and doesn’t address the “peer content” — the blogs and indy bands who’ll use the medium to bypass the corporate intermediaries.
Product placement?! Ack! Phht!
See Johnny Depp in “Captain Morgan of the Caribbean”… Salma Hayek and Antonio Banderas in “Once Upon a Time at Taco Bell” and Salmita again in “The Frida Bandida”… Elijah Wood et al in “The Lord of the Rings: The Fellowship of DeBeers”…
When product placement is king
Adina reports on a paper asserting that once file-sharing hits Hollywood in a big way, movies will be funded by merchandising and product placement, not ticket sales.
media – social connections – computer security and the law
Is e-mail becoming being killed by viruses? This is an interesting question – I do believe e-mail is changing…