In the middle of interesting article about criminal misbehavior by a participant in an online game, Clay Shirky has an intriguing insight about online interaction.
MUDs and MOOs — text-based virtual worlds — were common early genres of online interaction. Prophets and business people extrapolated that future online interaction would be much like these virtual worlds, but with sound and color and 3D. It wasn’t that long ago. Remember the early online malls with pictures of buildings and streets?
My label for this was the Whole Worlds hypothesis