Ross asks for a meme aggregator that shows him what his social network is looking at. In order for this to be really useful it needs a feature that Amazon had in its apparently now defunct purchasing ciricles. You could look up what people in Austin, or people at Cisco were reading. But the algorithm stripped out the most popular products, and showed the things that people in Austin had distinctively in common. So you wouldn’t see the non-information that a lot of people watch the superbowl, but you would see that a lot of people saw a particular Jon Udell podcast.