Who is the online chief of staff?

Big news and much chatter this week about the appointment of Rahm Emanuel as chief of staff for Barack Obama. The chief of staff is head gatekeeper for the office of the president, and chief of outreach to Congress. A critical organizing role for the community that is the 3D US Capitol.
What about the online community that the Obama administration wants to continue into the presidency. With Change.gov, and the post-election evolution of MyBarackObama.com, who will coordinate outreach to and filter input from the communities online who have new capabilities to communicate directly?
What year will the online chief of staff be a role whose influence is powerful, acknowledged, announced and debated in the news?

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