{"id":1144,"date":"2008-08-01T00:13:17","date_gmt":"2008-08-01T05:13:17","guid":{"rendered":"http:\/\/www.alevin.com\/?p=1144"},"modified":"2008-08-01T00:13:17","modified_gmt":"2008-08-01T05:13:17","slug":"why-branded-communities-fail","status":"publish","type":"post","link":"https:\/\/www.alevin.com\/?p=1144","title":{"rendered":"Why branded communities fail"},"content":{"rendered":"<p>These are some <a href=\"http:\/\/www.highcontext.com\/hcarchives\/2008\/07\/21\/three-reasons-branded-online-communities-fail\/\">good reasons<\/a> that branded communities fail: focus on features; lack of facilitation; lack of success metrics.    The title of the piece implies one more reason &#8212; the concept of branded community itself!!  The term &#8220;branded community&#8221; telegraphs the wish that the community will will be about and for the host. Being a good host will surely enhance the reputation of the host.   But hosting a party is about making the time and place comfortable and fun for the guests.   Communities focused on the goals of the host more than the goals of the participants won&#8217;t keep participants around very long.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are some good reasons that branded communities fail: focus on features; lack of facilitation; lack of success metrics. The title of the piece implies one more reason &#8212; the concept of branded community itself!! The term &#8220;branded community&#8221; telegraphs the wish that the community will will be about and for the host. Being a &hellip; <a href=\"https:\/\/www.alevin.com\/?p=1144\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why branded communities fail&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20],"tags":[],"class_list":["post-1144","post","type-post","status-publish","format-standard","hentry","category-social-software"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prDRq-is","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/1144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1144"}],"version-history":[{"count":0,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/1144\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}