{"id":18,"date":"2002-08-27T09:18:40","date_gmt":"2002-08-27T14:18:40","guid":{"rendered":"http:\/\/www.alevin.com\/?p=18"},"modified":"2002-08-27T09:18:40","modified_gmt":"2002-08-27T14:18:40","slug":"the-villains-in-the-mirror","status":"publish","type":"post","link":"https:\/\/www.alevin.com\/?p=18","title":{"rendered":"The villain&#8217;s in the mirror"},"content":{"rendered":"<p>The music industry&#8217;s problems are caused by the changing needs and<br \/>\ntastes of customers, as reported by this <a href=\"http:\/\/slate.msn.com\/?id=2069732 \">informative story<\/a> in Slate.<br \/>\nIndustry mistakes include:<br \/>\n* <i>Believing in teen idols.<\/i> Buyers over the age of 40 account for<br \/>\n44 percent of the CD sales, up from 19.6 percent in 1992,<br \/>\naccording to a recent RIAA survey. Older listeners have diverse<br \/>\ntastes, and it&#8217;s harder to reach a fragmented market. So the music<br \/>\nindustry keeps trying to manufacture teen stars with mass<br \/>\npopularity, even though Britney&#8217;s audience is shrinking.<br \/>\n* <i>Offering one color, as long as it&#8217;s black.<\/i> Successful industries<br \/>\ndifferentiate products. Yet the music industry focuses on mass<br \/>\ndistribution of a single product, at single level of quality.<br \/>\n* <i>Blaming technological threat while ignoring customer boredom.<\/i><br \/>\nThe last big lull in music sales occured in the 70s, when cassette<br \/>\ntapes were taking off.  The industry blamed plastic. Then punk and<br \/>\nnew wave killed disco, and sales rose again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The music industry&#8217;s problems are caused by the changing needs and tastes of customers, as reported by this informative story in Slate. Industry mistakes include: * Believing in teen idols. Buyers over the age of 40 account for 44 percent of the CD sales, up from 19.6 percent in 1992, according to a recent RIAA &hellip; <a href=\"https:\/\/www.alevin.com\/?p=18\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The villain&#8217;s in the mirror&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry","category-tech"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prDRq-i","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18"}],"version-history":[{"count":0,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/18\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}