{"id":395,"date":"2003-07-15T22:48:20","date_gmt":"2003-07-16T03:48:20","guid":{"rendered":"http:\/\/www.alevin.com\/?p=395"},"modified":"2003-07-15T22:48:20","modified_gmt":"2003-07-16T03:48:20","slug":"usa-today-gets-it","status":"publish","type":"post","link":"https:\/\/www.alevin.com\/?p=395","title":{"rendered":"USA Today “gets it”"},"content":{"rendered":"

about the Dean campaign’s use of the internet. While a lot of press coverage — and a lot of political campaigns– think of the internet as a different way to do direct mail, the USA Today article<\/a> points out what’s different about internet campaigning, and the Dean campaign’s use of the medium.<\/p>\n

…Dean is taking existing techniques to a new level and going even further. With his blessing, thousands of fans are chatting with each other online, setting up their own real-world meetings and campaign activities, and e-mailing suggestions on everything from slogans to strategy. More than a few are adopted.
\nDean’s site is the only one that capitalizes on the fundamental strength of the cyberworld: unfiltered access to ideas and opinions from anyone, anywhere. Many of his supporters are giving money or devoting time to a campaign for the first time.
\n“This is such a different kind of campaign,” says Joe Trippi, Dean’s Silicon Valley-born campaign manager and resident Internet visionary. “We really are giving more of the leadership role in the campaign over to local, self-organized people out in their neighborhoods or on the Internet.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

about the Dean campaign’s use of the internet. While a lot of press coverage — and a lot of political campaigns– think of the internet as a different way to do direct mail, the<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","hentry","category-political"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prDRq-6n","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=395"}],"version-history":[{"count":0,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/395\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}