{"id":45,"date":"2002-10-17T13:56:36","date_gmt":"2002-10-17T18:56:36","guid":{"rendered":"http:\/\/www.alevin.com\/?p=45"},"modified":"2002-10-17T13:56:36","modified_gmt":"2002-10-17T18:56:36","slug":"how-people-really-make-decisions","status":"publish","type":"post","link":"https:\/\/www.alevin.com\/?p=45","title":{"rendered":"How People (Really) Make Decisions"},"content":{"rendered":"<p>A conversation yesterday with <a href=\"http:\/\/www.istori.com\/log\/\">Pete Kaminski<\/a> brought to mind one of the more interesting books I&#8217;ve read in the last few years.<br \/>\nThe book is called <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/tg\/detail\/-\/0262112272\/qid=1034905818\/sr=8-1\/ref=sr_8_1\/002-8516891-6287253?v=glance&amp;amp;amp;amp;n=507846\">Sources of Power: How People Make Decisions<\/a>, by Gary Klein, a social science researcher and consultant. The book is badly named. It&#8217;s not a neo-Machiavellian business manual; it&#8217;s fascinating social science research on how people (really) make decisions, in contrast to how we think people make decisions, influenced by our mental models of people as computers.<br \/>\nSpoiler: people make and share decisions with stories<br \/>\nKlein started out looking to find experimental evidence for the way people make decisions, based on long-established academic work on decision theory. The conventional theory predicts that people compare alternatives, and make a rational choice among alternatives.  The conventional wisdom is bolstered by a mental model of the brain as a computer, which methodically compares choices in a decision algorithm.<br \/>\nKlein&#8217;s group did fieldwork among experienced professionals who make frequent life-and-death decisions as part of their job &#8212; intensive care nurses, fire-fighters, military tank commanders. What they found, to their suprise, is that people&#8217;s decision-making process is nothing like the textbook model.<br \/>\nKlein made two interesting discoveries &#8212; about how experts make decisions, and how they communicate with co-workers.<br \/>\nExpert decision-makers don&#8217;t analyze and evaluate alternative options. Instead, they visualize a picture of the situation in their minds eye, envision a single course of action, and run a mental movie carrying out the action. If the scenario plays out, they quickly act. They never consider a second alternative. If there is a problem with the mental scenario, they visualize a second course of action, and implement it instantly if the mental movie plays through.<br \/>\nThe experts mental images are very rich; an experienced fire-fighter will imagine the structural stresses on various parts of the building based on the appearance and sound of the fire. An experienced intensive care nurse will visualize a diagnosis based on few clues about a baby&#8217;s skin color, breathing, and vital signs. When the experts visualize the image, they don&#8217;t think about the components, one-by-one; they quickly identify &#8220;points of leverage&#8221; &#8212; what aspects of the system are most subject to change.<br \/>\nPost-mortem analysis shows that the &#8220;first-choice&#8221; decisions by experienced experts are most often right; the second-best choices identified in case study analysis are less good than the expert&#8217;s first choice.<br \/>\nKlein&#8217;s group found that the rational, comparative method of decision-making was followed, not by experts, but by novices first learning the field. Despite the fact that novices were following a more analytical method, the highly considered choices of novices were more likely to be wrong than the expert&#8217;s first choice.<br \/>\nWhen experts troubleshoot a problem, they also diverge from the textbook model. Instead of analyzing the components of the problem, they tell a story to explain the various facts. When expert mentors teach novices, in the field and by the water cooler, they communicate their lessons by means of stories.<br \/>\nI particularly liked the way Klein summarized the difference between computerized decision making methods (define a closed-problem space, break the space into sub-spaces, search the sub-spaces) and human decision-making (pattern-match based on experience, simulate scenarios using imagination, use an iterative process to reach goal, change the goal if necessary; and communicate learning using stories.<br \/>\nHowever, there is a significant limitation to Klein&#8217;s observations.<br \/>\nThe decision-making methods that Klein describes enable experts to make quick, effective decisions under pressure. But those skills support preset strategies.  The commander of a fire-fighting unit can save the lives of his team and extinguish the fire; but he can&#8217;t say whether the Forest Service should have a fire-suppression policy in the first place.  Sometimes the intuition of experts can lead them astray, when the situation calls for a truly novel response.<br \/>\nBy the way, I was referred to the book by my friend David Blank-Edelman, the author of Perl for System Administration, who used the book&#8217;s concepts in a <a href=\"http:\/\/www.otterbook.com\/materials\/IICTTTA.pdf\">conference presentation<\/a> on the similarity between network administration and veterinary medicine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A conversation yesterday with Pete Kaminski brought to mind one of the more interesting books I&#8217;ve read in the last few years. The book is called Sources of Power: How People Make Decisions, by Gary Klein, a social science researcher and consultant. The book is badly named. It&#8217;s not a neo-Machiavellian business manual; it&#8217;s fascinating &hellip; <a href=\"https:\/\/www.alevin.com\/?p=45\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How People (Really) Make Decisions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","hentry","category-books"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/prDRq-J","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45"}],"version-history":[{"count":0,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/45\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}