{"id":46,"date":"2002-10-19T15:02:27","date_gmt":"2002-10-19T20:02:27","guid":{"rendered":"http:\/\/www.alevin.com\/?p=46"},"modified":"2002-10-19T15:02:27","modified_gmt":"2002-10-19T20:02:27","slug":"whos-paying-the-bills","status":"publish","type":"post","link":"https:\/\/www.alevin.com\/?p=46","title":{"rendered":"Who’s paying the bills?"},"content":{"rendered":"

There’s an ongoing weblog conversation<\/a> about whether bloggers need to disclose who’s paying the bills when they express an opinion on a subject, just like other journalists, pundits, consultants, and miscellaneous public figures.
\nThe debate was sparked by Mobius, a PR event to tout Microsoft’s latest PDA technology. Recognizing that bloggers influence opinion, Microsoft invited bloggers to the event.
\nAs I wrote in correspondence to Mitch Ratcliffe<\/a>, who’s been ranting on the topic lately, “Of course bloggers are subject to influence by whoever’s paying the bills!! Anyone who thinks for a moment should realize it– marketers have been co-opting grass roots movements for decades. What product was John Lennon’s Imagine used to shill again? Remember the Pepsi Generation? Who is sponsoring the latest Extreme sports competition?
\nFor a historical perspective on the co-option of grassroots movements by marketers, take a look at Commodify Your Dissent!<\/a>
\nDisclosure: I’ve seen and heard multiple reviews<\/a>, articles<\/a> and interviews<\/a> by and about the Baffler crowd, but I haven’t read the whole book.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s an ongoing weblog conversation about whether bloggers need to disclose who’s paying the bills when they express an opinion on a subject, just like other journalists, pundits, consultants, and miscellaneous public figures. The debate was sparked by Mobius, a PR event to tout Microsoft’s latest PDA technology. Recognizing that bloggers influence opinion, Microsoft invited … Continue reading “Who’s paying the bills?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prDRq-K","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46"}],"version-history":[{"count":0,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}