{"id":610,"date":"2004-07-18T11:07:42","date_gmt":"2004-07-18T16:07:42","guid":{"rendered":"http:\/\/www.alevin.com\/?p=610"},"modified":"2004-07-18T11:07:42","modified_gmt":"2004-07-18T16:07:42","slug":"blogging-ghosts","status":"publish","type":"post","link":"https:\/\/www.alevin.com\/?p=610","title":{"rendered":"Blogging Ghosts"},"content":{"rendered":"

A PR and blogging<\/a> discussion is full of PR pros eager for a new world where they ghostwrite corporate blogs. The idea makes me vaguely nauseous.
\nBlogging becomes a sub-discipline of speechwriting — execs and politicians hire wordsmiths, and celebrities hacks to answer fanmail and ghostwrite bios.
\nI’ve always been skeptical of the Romantic pose of the Cluetrain guys — blogging is the true, authentic voice, cutting through the phony, saccharine hype of marketingspeak.
\nBut an outsourced PR blog is a corporate newsletter — it’s the pep-talk tone of the American Airlines letter from the CEO, multiplied by a million.
\nThen again, if it’s really boring, we don’t have to read it. In the world of blogging, the limit is the number of blogs a reader can scan in a day. If a CEO blog is interesting, it will get linked and found. And if the propaganda is BS, easier to link and puncture the bubble — viz the response to Movable Type’s new pricing.
\nWith comments and trackback and Technorati and Feedster, there are more ways to find the real conversation.<\/p>\n","protected":false},"excerpt":{"rendered":"

A PR and blogging discussion is full of PR pros eager for a new world where they ghostwrite corporate blogs. The idea makes me vaguely nauseous. Blogging becomes a sub-discipline of speechwriting — execs and politicians hire wordsmiths, and celebrities hacks to answer fanmail and ghostwrite bios. I’ve always been skeptical of the Romantic pose … Continue reading “Blogging Ghosts”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[11],"tags":[],"class_list":["post-610","post","type-post","status-publish","format-standard","hentry","category-blogging"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prDRq-9Q","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=610"}],"version-history":[{"count":0,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/610\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}