{"id":798,"date":"2005-05-08T11:21:09","date_gmt":"2005-05-08T16:21:09","guid":{"rendered":"http:\/\/www.alevin.com\/?p=798"},"modified":"2005-05-08T11:21:09","modified_gmt":"2005-05-08T16:21:09","slug":"global-readers-for-local-papers","status":"publish","type":"post","link":"https:\/\/www.alevin.com\/?p=798","title":{"rendered":"Global readers for local papers"},"content":{"rendered":"<p>I was filling out the registration form for the Nashville City Paper and the Dayton Tribune this morning.  And I realized that newspapers don&#8217;t yet understand an opportunity that Google News gives them.<br \/>\nLike many newspapers, they have added forms that require readers to register. The forms asks a question about newspaper readership habits, with choices ranging from &#8220;subscribe&#8221; to &#8220;pick up the paper at the newsstand&#8221; to &#8220;rarely buy the paper.&#8221;  None of the choices fit the profile of a reader who picks up interesting stories from around the world on Google News.<br \/>\nI wonder how how noticeable the &#8220;out-of-town&#8221; visitor segment is growing.  It could present opportunities for different types of ads (national) or different types of subscriptions (a bundle to a very large basket of papers).   I&#8217;m curious about how much new circulation Google is throwing at newspapers, how it can be an economic opportunity for the content creators (it should be, when readers click through).<br \/>\nAnd I wonder how it feeds into the economic equation adding up to <a href=\"http:\/\/journalism.nyu.edu\/pubzone\/weblogs\/pressthink\/2005\/03\/29\/nwsp_dwn.html\">death of newspapers<\/a> based on stats that show younger people getting news online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was filling out the registration form for the Nashville City Paper and the Dayton Tribune this morning. And I realized that newspapers don&#8217;t yet understand an opportunity that Google News gives them. Like many newspapers, they have added forms that require readers to register. The forms asks a question about newspaper readership habits, with &hellip; <a href=\"https:\/\/www.alevin.com\/?p=798\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Global readers for local papers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-798","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prDRq-cS","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=798"}],"version-history":[{"count":0,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/798\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}