{"id":972,"date":"2006-03-25T21:25:30","date_gmt":"2006-03-26T02:25:30","guid":{"rendered":"http:\/\/www.alevin.com\/?p=972"},"modified":"2006-03-25T21:25:30","modified_gmt":"2006-03-26T02:25:30","slug":"unpacking-the-bookshelf-after-mass-marketing","status":"publish","type":"post","link":"https:\/\/www.alevin.com\/?p=972","title":{"rendered":"Unpacking the bookshelf: after mass marketing"},"content":{"rendered":"<p>When the internet was becoming commercial, I researched and wrote a multi-client study for the paper industry on the future of paper.  In order to understand the consumer economy that drove the advertising support for newspapers and magazines, I researched the history of mass advertising, mass marketing and consumer culture to understand the old system that seemed on the verge of splintering.<br \/>\nSince then, the market for physical goods hasn&#8217;t changed as much as the dotcom era promised. But the market for text, music, video and software is changing rapidly. The web20ish cascade of user-generated content is as dramatic and more fun than one might have imagined, despite the bad laws that incumbent industries are trying to use to hold back time.<br \/>\nThe scary collapse of the newspaper ad market is happening as predicted, along with a very scary <a href=\"http:\/\/glenngreenwald.blogspot.com\/2006\/03\/administration-tells-congress-again-we.html\">decline of democracy<\/a>.<br \/>\nI didn&#8217;t think that electronic displays would be cheap enough for books until around now. That market still hasn&#8217;t gone anywhere.  The relationship between pixels and paper has gotten very strange, with <a href=\"http:\/\/www.crashingthegate.com\/\">books being used by bloggers<\/a>, mostly as <a href=\"http:\/\/glenngreenwald.blogspot.com\/2006\/03\/how-would-patriot-act_20.html\">excuses for book tours<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the internet was becoming commercial, I researched and wrote a multi-client study for the paper industry on the future of paper. In order to understand the consumer economy that drove the advertising support for newspapers and magazines, I researched the history of mass advertising, mass marketing and consumer culture to understand the old system &hellip; <a href=\"https:\/\/www.alevin.com\/?p=972\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Unpacking the bookshelf: after mass marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-972","post","type-post","status-publish","format-standard","hentry","category-books"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prDRq-fG","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=972"}],"version-history":[{"count":0,"href":"https:\/\/www.alevin.com\/index.php?rest_route=\/wp\/v2\/posts\/972\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alevin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}