I occasionally watch television programming – by-the-drink episodes on the internet or by-the-bottle series on DVD. I thought that was just a personal idiosyncrasy – a habit that is one part geeky, one part lazy (plan to watch? remember to record?), and one part ADD (must internet multi-task while watching video).
It turns out this is a mainstream phenomenon, and I’m in the heart of the demographic. Twenty percent of US television viewers watch using the internet, according to a recent study from IMMI. The largest segment getting their TV from the net are busy working women women, ages 25-44. Thanks to strange attractor for the tip.