On Google+ the other day, I was reading a long discussion thread about what “normal” people would think about Google and Facebook and privacy and circles, and my mom called.
My mom sells houses in the Philadelphia area, and she asked me for a Google+ invitation, because her real estate colleagues were discussing it at work. Most real estate business comes from referrals, so agents use Facebook and LinkedIn to stay in touch with former clients.
When I asked her about why she’d be interested in Google+ compared to Facebook, she said: “”They were thinking that Google would be better than Facebook because it would be easier to categorize people.” In particular, she is concerned about what she shared with whom. “People don’t have to know politically where I’m coming from, you have to be very cautious about what you say.” She doesn’t want to talk about politics with her potential customers looking on.
This is a counterexample to Robert Scoble’s hypothesis that “Mom and Dad” don’t care about choosing who you share with and are perfectly fine with Facebook as it is. Yishan Wong, formerly of Facebook, posted a sophisticated variant of this opinion on Quora, saying that on Facebook people assume they are talking to their friends, and if someone is not included in the conversation, they should have the social graces to stay out of it. But that’s not how my mom saw it, she didn’t assume that if she talked about Barack Obama, that everybody who didn’t happen to be her political buddies would stay out of it. She assumed controversial topics would start arguments, and people who weren’t in the conversation would make judgements, and that wasn’t a good thing.
My Mom is not in the tech world, has never heard of TechCrunch, has no idea who Robert Scoble is. Using “women” in general as a proxy for nongeeks is a bad idea, by my mom in specific is a nongeek. The Facebook sharing dilemma is part of her life, and she’s looking forward to Google+ to help solve it. Facebook’s List UI to control sharing would be too complicated for her to use, and it will be very interesting to see if she finds circles easy to handle.
The techie stereotype that people don’t care and won’t bother is condescending – it will be interesting to see how my mom and other nontechies react when they get hold of Google+.