Campaigns without people

I’ve found three slick websites supporting greenhouse gas policies. This Climate Choices site from the Union of Concerned Scientists, focused on the California Legislative session is nicely designed, links to the bills, has videos and action alerts. But no obvious people, and no direct feedback.
This national site from Environmental Defense focuses on getting signatures in support for the languishing McCain Lieberman bill in Congress. It has a petition and videos, as well as gizmos you can put on your site, including banners, instant message icons, and PC wallpaper. But no humans, no way to provide direct feedback, no obvious way to meet fellow activists. I can see that over 100,000 people have signed the petition in California. Uh, yay, I guess.
This National Resources Defence Council has an action alert, a postcard to send, and a place to sign in and see the history of actions you’ve taken. . But no humans, no way to provide direct feedback, no obvious way to meet fellow activists. I can see that over 100,000 people have signed the petition in California.
These campaigns use the internet as if it were a fancier form of direct mail. A beautiful brochure, with some more widgets and animation. No opportunity to take advantage of the ability to meet to the people behind the scenes and to talk to each other. None of the messy, potentially unpredictable consequences of actual political organizing.

Leave a Reply

Your email address will not be published. Required fields are marked *