The first time I heard the radio ad on the network news radio station, I was driving in traffic and wasn’t sure I heard what I heard. The next time I listened closely. “We’ve been planning this day for a long time” says the woman’s voice. Kathy and I want the day to be special. “Rick and I wanted to a symbol of our love and commitment” says a man’s voice. The radio-dignified voiceover: “Shreve and Company. A San Francisco tradition.” Schmaltzy, yup. Consumerist, check. An every day sign of culture and values. Also yes.