These are some good reasons that branded communities fail: focus on features; lack of facilitation; lack of success metrics. The title of the piece implies one more reason — the concept of branded community itself!! The term “branded community” telegraphs the wish that the community will will be about and for the host. Being a good host will surely enhance the reputation of the host. But hosting a party is about making the time and place comfortable and fun for the guests. Communities focused on the goals of the host more than the goals of the participants won’t keep participants around very long.