Social is a layer – making the vision a reality in the enterprise

Earlier this week, I wrote about the opportunity to realize a vision of social experiences connecting people in the physical world, across application boundaries. Similar problems, and similar opportunities, are present in the business world.

As Eugene Lee described in his Enterprise 2.0 keynote the business benefits of enterprise 2.0 are realized when more people have access to information and are able to work together to solve problems across organizational silos. But if “social” is just a feature of each business application separately, the organization cannot make use of the social network for people to find information and solve problems.

Many of the standards and protocols to make this vision a reality also apply in the business world, connecting people across application silos. I describe the opportunity in the business world with more detail, on the Socialtext blog.

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