Raging Cow and Anti-Links

Blog popularity indexes like Daypop and Blogdex showed that The Raging Cow story was one of the top-linked items last week.
If you haven’t been paying attention, the Raging Cow campaign was created by a marketing company attempting to influence bloggers to blog their endorsements for a new soft drink.
At first glance, the marketing company was probably ecstatic about the amount of publicity generated by the campaign. With a closer look, many of the blog posts derided and mocked this attempt to generate “astroturf” support in a grassroots medium.
The problem is that the indexes rank stories according to the number of links they attract. They can’t tell whether the links mean that bloggers LIKE the story or HATE the story.
There’s a lively discussion about adding a hyperlink attribute that would express an opinion about the linked content — love it or hate it, thumbs-up or thumbs-down.
Links here, here, and here.

2 thoughts on “Raging Cow and Anti-Links”

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