Sustainablog writes that Walmart’s getting into organic food. One excellent thing about this is that Walmart scale can help take soil conservation mainstream. Factory farms producing better soil are much better than factory farms mining soil. Another excellent thing is scaling up agricultural practices that don’t depend on petroleum-derived fertilizers.
Walmart’s entry into the market is a big threat to smaller organic farmers, but it also creates an opportunity. Buy local, brand local. The eco-conscious buyers who were buying organic for the environmental benefits will also be thinking about the unsustainability of long-distance food transport. Small players who can brand local will be able to get higher prices from customers buying sustainability.